Google’s Universal Search: pursuing the Prime Directive*, only more so.
Lots of talk in the blogosphere today about Google’s new Universal Search feature, which Google VP/wunderkind Marissa Mayer discusses here.
The idea is that users will be able to enter a term into the Google search box (Mayer’s blog post uses the example of Darth Vader, among others) and get back a range of results including text, images, YouTube videos, and so on.
Best take I’ve seen on this move so far? Robert Scoble’s. He says that this announcement helps make sense of Google’s 2006 YouTube acquisition. People were wondering how Google would make money off the YouTube deal (it was $1.65 billion, after all), but Robert thinks that the deal makes sense because it allows Google to retain its lead in search quality and to put Microsoft “in a box.”
For more details, also see Danny Sullivan’s long post at SearchEngineLand.
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* Google’s stated corporate objective is “organizing the world’s information and making it universally accessible and useful.”
Category: Media, Technology
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