Business Insight Zone

The green story du jour comes from Silicon Valley, where Google, Intel, Microsoft, IBM, and a bevy of other tech heavyweights are joining forces via the Climate Savers Computing Initiative to promote more energy-thrifty computing technology. ZDNet’s Larry Dignan offers more info here, including this summary of why these companies would engage in such an effort:

Will this effort work? It’s quite possible since all the stars are lining up behind green IT. For starters, financial incentives abound. Energy consumption is everyone’s biggest bill in data centers and elsewhere. Meanwhile, tech vendors would just love another hardware replacement cycle. Meanwhile green IT is good marketing and investors are increasingly watching social consciousness.

Just one more thrum in the steady drumbeat of corporate news that seems to bear out GE chief Jeff Immelt’s observation that “Green is green” — meaning that what’s environmentally friendly will more and more also be what’s economically sound.