Business Insight Zone

Before we kicked off the Hoover’s Index, we did similar commentary (albeit based on metrics that are simplistic by comparison with the Index algorithms) in our monthly Hoover’s 100 releases. I say that to say this: if you go here and wait until about 5:30 in the video stream, you’ll see commentary from early February about Nielsen’s efforts to rebrand itself as a company and to improve the way it rates television programming.

Key details from February: Nielsen had started tracking the viewing habits of college students living in dorms — which has boosted the ratings of Grey’s Anatomy and The Simpsons, among others — and had announced that it would come up with different ways to track viewership of television programs on media other than televisions (iPods, PCs, etc.).

Now we learn that Nielsen is also changing the way it rates Web sites, getting beyond simple click measurements in an effort to better determine the popularity of sites. John Paczkowski of Digital Daily has more:

From Now On, We’ll Be Known as Nlsn/NtRtings

Category: Media