Business Insight Zone

Electric cars? Plug-in hybrid electric cars? Dunno — but alternatives like these are starting to get serious attention, in the form of both venture-backed startups like Norway’s Think and new initiatives from the big automakers. Whereas ethanol-fueled cars will require major adjustments in the way that fuel providers distribute their wares, electric vehicles will bring other challenges, especially in terms of reshaping consumer habits and preferences.

How long do you think it will be before you seriously consider buying an electric car?