Business Insight Zone

Bullet points, because it’s late and I don’t want to forget these before I hit the sack:

–> The other day I mentioned this, but now my colleague Alex Biesada has much more detail: Limited Brands is selling . . . The Limited. Alex has some suggestions for new corporate names.

–> I am begging you, folks: please don’t go onto BitTorrent in the next couple of days, download the pirated copy of the seventh Harry Potter book, PhotoShop it into legibility, stay up all night reading it, and then lard my comment threads with spoilers. I’m third in line to read the book in my household, which — even with the way my daughter and wife slurp down books — means I’m not going to lay hands on it before a week from now. So, you know, help a fellow out.

–> In case it somehow escaped your attention, my colleague Daysha Taylor has all the dope on the tentative agreement between News Corp. and the Bancroft family that would enable News Corp. to buy Dow Jones. This reminds me of an op-ed-style blog post that James Fallows wrote last month, when the deal was first bruited.

Dear Bancrofts: You could make more money by selling to Murdoch. But really, isn’t there such a thing as “enough”? Your family didn’t become known, respected, and influential by going for the greatest possible profit whatever the consequences. The quality of your newspaper has been part of your family’s legacy and assets. More money is always great. Do you need it this much?

Agree with him or not, Fallows has earned his chops in journalism across virtually every medium: I respect what he has to say.

Category: Company of the Day,Consumer goods,Deals,Media,Technology