Business Insight Zone

I. Turns out I didn’t break Twitter — it’s humming along just fine these days. Here’s a great post on some of the many ways that people are using Twitter in business and life:

Twitter utilitarianism

[Topics include:]
Who tweets, and how do they do it? . . .
Twitter as a news channel . . .
Twitter as an alert system . . .
Twitter as a marketing tool . . .

II. Two things about LinkedIn:

1. An article that would serve as a nice introduction to LinkedIn if you had never used it before: Business buddies: LinkedIn’s online networking connects with professionals. (Key point where I disagree: You don’t need to spend 15 minutes/day on LinkedIn to get use out of it.)
2. In this item from Read/Write Web Bernard Lunn unpacks LinkedIn and its utility for business networking, especially in contrast to Facebook, which he judges harshly by comparison. (He doesn’t think LinkedIn is perfect, either, especially in terms of their business model of getting users to pay subscription fees.) Worth reading if you use LinkedIn personally or want to use it in broader business functions.

III. I’m wrong about enough things that I can still take it as a real comfort when I’m right. So far, Facebook has still never actually been valued at $15 billion. Henry Blodget points out how un-$15-billion-like Facebook is looking today:

Facebook: Who Else Wants to Invest at $15B? No One?

Maybe they’ll get there someday — but not right now.