http://www.hooversbiz.com/2007/11/30/fahrenheit-212-does-big-fast-and-doable/ Individuals - Companies - Industries: How We Work Now. Wed, 28 Jul 2010 23:09:19 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.hooversbiz.com/2007/11/30/fahrenheit-212-does-big-fast-and-doable/comment-page-1/#comment-1455 Brian Walton Tue, 04 Dec 2007 21:52:36 +0000 http://www.hooversbiz.com/2007/11/30/fahrenheit-212-does-big-fast-and-doable/#comment-1455 I wonder how Fahrenheit 212 compares to a company like Ideo. I always thought that Ideo who companies hired when their innovation departments weren’t turning up anything useful. I mean, they invented the Rabbit corkscrew and the zyliss cheese grater—not insigificant but probably not enough to turn around the General Electrics of the world. So I’d be curious to know how Fahrenheit 212 sees itself compared to Ideo. I can’t tell if they design new products, or if its all about figuring out how big companies can soldier through in industries that are basically over. It takes some cojones to try to fix Warner Music. I wonder how Fahrenheit 212 compares to a company like Ideo. I always thought that Ideo who companies hired when their innovation departments weren’t turning up anything useful. I mean, they invented the Rabbit corkscrew and the zyliss cheese grater—not insigificant but probably not enough to turn around the General Electrics of the world. So I’d be curious to know how Fahrenheit 212 sees itself compared to Ideo. I can’t tell if they design new products, or if its all about figuring out how big companies can soldier through in industries that are basically over. It takes some cojones to try to fix Warner Music.

]]> http://www.hooversbiz.com/2007/11/30/fahrenheit-212-does-big-fast-and-doable/comment-page-1/#comment-1451 Tom Fredrick Tue, 04 Dec 2007 16:15:14 +0000 http://www.hooversbiz.com/2007/11/30/fahrenheit-212-does-big-fast-and-doable/#comment-1451 Seeing the forest for the trees is what good CEOs are supposed to be able to do. But even that’s difficult when you’re only familiar with one kind of forest. I read the article in Esquire, as well. I can see why a company like Warner Music or NBC would want some outside perspective, ideas, inspiration. These companies need creative minds like the ones at Fahrenheit to show them what possible (instead of what’s probable, like McKinsey). In a world full of experts and people pretending to be experts, I see why Hershey and Samsung might want a little advice from someone totally removed from their world. Seeing the forest for the trees is what good CEOs are supposed to be able to do. But even that’s difficult when you’re only familiar with one kind of forest. I read the article in Esquire, as well. I can see why a company like Warner Music or NBC would want some outside perspective, ideas, inspiration. These companies need creative minds like the ones at Fahrenheit to show them what possible (instead of what’s probable, like McKinsey). In a world full of experts and people pretending to be experts, I see why Hershey and Samsung might want a little advice from someone totally removed from their world.

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