Technology “leapfrogging” in developing markets.
Om Malik has this short item about rolling out tech in the developing world to test and learn before rolling it out in the higher-stakes markets of the more-highly-industrialized world.
Worth reading, and worth contemplating how the phenomenon — which Malik addresses in business-technology terms — also applies to boosting environmental and social goods in the developing world, as discussed in this May 2007 post from WorldChanging:
Whatever angle you take on this — human development, green business, filthy lucre, whatever — it certainly seems worthwhile to test concepts in markets without an intrenched infrastructure that must be overcome. Doing so eliminates one of the major status-quo inputs to the market equation, which would seem to make experimentation easier.
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