Business Blog: Hoover’s Business Insight Zone

From the “Pot Calls Kettle Black” department: Microsoft asserts that Google would enjoy monopoly advantages if its pending acquisition of DoubleClick goes through. Here’s the pith of the analysis from Clint Boulton at GoogleWatch:

Now that the FTC has blessed the merger (Merry Christmas, Google), Microsoft’s documentation of Google’s online ad position comes off as the data-driven equivalent of flipping the chess board up in frustration; Microsoft sees Google’s checkmate coming, but the only thing it can do is make some noise and hope someone listens.

Will the European Commission listen? I doubt it. Turnabout is fair play. How many Microsoft competitors felt the same helplessness watching the presiding market gorilla eat all of its bananas?

Amen. I don’t have any special ax to grind against Microsoft, but they are convicted monopolists. Some things are just too easy to parody.

[Hat-tip: Slashdot.]