Business Blog: Hoover’s Business Insight Zone

What follows is a shameless plug for some hard work my colleagues have been doing:

Check out the new look of Hoover’s free company profiles — what we call 360° company information. This new 360° view gives you everything you’re used to seeing in a Hoover’s profiles — including our exclusive editorial analysis — but it’s reconfigured for ease of reading, and to allow room for even more good content — including your own discussions.

For a sample of what I’m talking about, check out this annotated example page that shows our reformatted record on General Electric. Since the 360° view has been implemented across our database, you can play with it for any of our records. Here are a few links to get you started:

• Ford Motor Company
• Berkshire Hathaway
• Whole Foods Market
• Royal Dutch Shell

Enjoy — and please feel free to leave feedback.