Comments on: The Cloverfield monster is … made of marketing! http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/ Individuals — Companies — Industries: How We Work Now. Wed, 10 Mar 2010 03:31:18 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Cloverfield’s success: John Scalzi explains the formula. -- Hoover’s Business Insight Zone http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/comment-page-1/#comment-7126 Cloverfield’s success: John Scalzi explains the formula. -- Hoover’s Business Insight Zone Thu, 22 May 2008 16:32:02 +0000 http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/#comment-7126 [...] when Cloverfield came out, I added to the general ranting and raving about the movie’s viral marketing strategies. Now uber-blogger John Scalzi analyzes how J. J. [...] [...] when Cloverfield came out, I added to the general ranting and raving about the movie’s viral marketing strategies. Now uber-blogger John Scalzi analyzes how J. J. [...]

]]> By: Cloverfield Proves Universal Law » The Buzz Bin http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/comment-page-1/#comment-2636 Cloverfield Proves Universal Law » The Buzz Bin Sun, 20 Jan 2008 01:13:06 +0000 http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/#comment-2636 [...] the law will provide and eve quicker backfire. First, let’s acknowledge that the marketing was brilliant. Geeks and bloggers lined up to see the movie on opening [...] [...] the law will provide and eve quicker backfire. First, let’s acknowledge that the marketing was brilliant. Geeks and bloggers lined up to see the movie on opening [...]

]]> By: Tim Walker http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/comment-page-1/#comment-2547 Tim Walker Thu, 17 Jan 2008 19:27:29 +0000 http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/#comment-2547 Chris -- You're quite welcome. Good stuff, sir. Russ -- Quality product = amen. Your comment also gets me thinking about the degree to which entertainment is ALL marketing. Even the product itself ("content", story, whatever we want to call it in the abstract) is itself a sort of advertisement for itself. There's a recursive loop there, I think. Wait, I'm stepping over into literary-theory-land ... I'll just stop now. Chris — You’re quite welcome. Good stuff, sir.

Russ — Quality product = amen. Your comment also gets me thinking about the degree to which entertainment is ALL marketing. Even the product itself (”content”, story, whatever we want to call it in the abstract) is itself a sort of advertisement for itself. There’s a recursive loop there, I think.

Wait, I’m stepping over into literary-theory-land … I’ll just stop now.

]]> By: rsomers http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/comment-page-1/#comment-2544 rsomers Thu, 17 Jan 2008 18:15:35 +0000 http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/#comment-2544 Movie marketers face an interesting dilemma. Their work must be compelling enough to drive people to the film. Yet if it's _too_ compelling, there's a market backlash of 'the hype was better than the film'. It can happen in marketing any product but is more obvious in entertainment. In my mind that underscores that a quality product is an essential part of the marketing mix. Movie marketers face an interesting dilemma. Their work must be compelling enough to drive people to the film. Yet if it’s _too_ compelling, there’s a market backlash of ‘the hype was better than the film’.

It can happen in marketing any product but is more obvious in entertainment. In my mind that underscores that a quality product is an essential part of the marketing mix.

]]> By: Chris Thilk http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/comment-page-1/#comment-2543 Chris Thilk Thu, 17 Jan 2008 17:58:18 +0000 http://www.hooversbiz.com/2008/01/17/the-cloverfield-monster-is-made-of-marketing/#comment-2543 Hi Tim, Thanks for mentioning the column. As you can probably tell I put a lot of work in it and am happy to see it spread around a bit. --Chris Hi Tim,
Thanks for mentioning the column. As you can probably tell I put a lot of work in it and am happy to see it spread around a bit.

–Chris

]]>