Business Blog: Hoover’s Business Insight Zone

Merlin Mann on time and attention.

Merlin Mann of 43Folders has built a devoted following with his clever but common-sense approach to personal productivity. If anything, he’s even better as a public speaker, since presentations allow his good humor to come through with full force.

The video below shows a talk that Merlin gave recently at Macworld San Francisco. (Actually, it shows his slides while it plays the audio of his talk.) It’s well worth the hour-plus length.

The key lessons I took away from the talk are these:

  • Time and attention are precious, finite resources that must be treated as such.
  • When it comes to how you use your time and attention, you must be honest with yourself.
  • Simple, right? Sure, simple to say . . . and very hard to do. Give the talk a listen to hear how Merlin puts these ideas into rich (and funny) context, and to pick up on the other tidbits of wisdom he offers.

    (If the video doesn’t work for any reason, you can check out the original post on 43Folders.)

    Category: The working life

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