http://www.hooversbiz.com/2008/06/05/how-will-we-know-when-we-win/ Individuals - Companies - Industries: How We Work Now. Wed, 28 Jul 2010 23:09:19 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.hooversbiz.com/2008/06/05/how-will-we-know-when-we-win/comment-page-1/#comment-14718 Social media and the acid-bath of ROI. -- Hoover’s Business Insight Zone Sat, 30 May 2009 23:56:36 +0000 http://www.hooversbiz.com/?p=888#comment-14718 [...] It makes sense: companies understand that the social media have taken off as a cultural phenomenon, but they don’t know whether it’s worthwhile for them even to participate on social media platforms, much less pursue them actively as channels for business. So managers do what they’re trained to do — what they should do — and ask “How will we know when we win?” [...] [...] It makes sense: companies understand that the social media have taken off as a cultural phenomenon, but they don’t know whether it’s worthwhile for them even to participate on social media platforms, much less pursue them actively as channels for business. So managers do what they’re trained to do — what they should do — and ask “How will we know when we win?” [...]

]]> http://www.hooversbiz.com/2008/06/05/how-will-we-know-when-we-win/comment-page-1/#comment-10172 “What business are you in?” -- Hoover’s Business Insight Zone Tue, 02 Sep 2008 16:07:03 +0000 http://www.hooversbiz.com/?p=888#comment-10172 [...] How will we know when we win? [...] [...] How will we know when we win? [...]

]]>