Fun with the Dow Jones Industrial Average.
As this chart illustrates, the DJIA is down 33% this year:

I took a couple of minutes to compare all of the DJIA’s component stocks with the Average as a whole and came up with a simple breakdown.
Underperformers:
- Alcoa
- American Express
- Bank of America
- Boeing
- Caterpillar
- Citigroup
- General Electric
- General Motors
- Intel
- Merck
- Microsoft
The middle of the pack:
Overperformers:
- 3M
- Chevron
- Coca-Cola
- Exxon
- Home Depot
- IBM
- Johnson & Johnson
- JPMorgan Chase
- Kraft
- McDonald’s
- Pfizer
- Procter & Gamble
- Wal-Mart
Particularly stark is the divide between the worst-performing stock in the bunch, General Motors, and the best-performing, Wal-Mart, as shown in this chart:

Considering my last post, I’ll refrain from bashing GM any more today. But it’s worth noting, for the bazillionth time, that Wal-Mart is insulated in hard times by its perennial low-price guarantee, which in turn is backed up by its pricing power with suppliers and by the efficiency of its supply chain.
Wal-Mart is always popular among folks who have to watch every nickel. It’s just that, in hard times like these, that description applies to a whole lot more people than usual.
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Interesting article. I agree with you on Walmart but I find it odd that with these economic times, McDonalds is an overperformer. Don’t you think it should at least have slid back to middle-of-the-pack?
I totally understand why people are holding back on buying new vehicles at this time.
CHM — Two things in McDonald’s favor:
1. It’s cheap, and a cheap substitute for some competing products, which tends to play well during a recession.
2. The company has actually managed itself better over the past couple of years.
Let’s see if they can keep it up.
[...] Fun with the Dow Jones Industrial Average. [...]