Business Insight Zone

It’s a . . . rainforest out there.

By design, this blog’s programming is light on commercial messages for Hoover’s, so please bear with me for one that’s worth sharing.

So, let’s recap: The economy stinks. Companies are making do with fewer hands on deck. There’s more information available than ever, yet many people find that the signal-to-noise ratio is getting worse, especially when they’re looking for quality information that they can use to do business.

This is where we come in. Hoover’s is taking methodical steps to help you integrate our data into your information ecosystem. More than ever before, it’s easy to use Hoover’s to inform the decisions you make and the actions you take every day in business. We can’t stop business from being a jungle, but we can make that jungle easier to navigate.

Our commitment to this is why Hoover’s is at the Microsoft Convergence conference in New Orleans this week. It’s why we’ve announced Access Hoover’s integration with Microsoft’s Dynamics CRM application. It’s why Access Hoover’s has been a popular choice for Salesforce.com CRM users for a while now.

Beyond that, it’s why we now offer Hoover’s integration with Xobni and SalesImpaq, and why we’re signing on more partners all the time to use the Hoover’s API.

Got a question or suggestion about how Hoover’s can better integrate into your information ecosystem? Fire away!

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