Business Insight Zone

Four things I would like to bring to your attention:

Item the First — This week our corporate siblings at AllBusiness are hosting a D&B Digital Idea Exchange on a topic that couldn’t be more timely — “Sales: Surviving Tough Times.” Follow this link to sign up for a reminder about the video program, which will be streaming on-demand on March 24th & 25th.

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Item the Second — Although we do most of our business online these days, we at Hoover’s never forget our roots as a reference-book publisher — and it looks like we’re keeping our skills in that area nice and sharp. The Hoover’s Handbook of Industry Profiles just won gold in the 2009 Axiom Business Book Awards. (I believe the correct, professional response to this is “Woo-hoo!”)

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Item the Third — Last Friday I drew the fun assignment of talking with hosts Jen Zingsheim and Mark Story on the Media Bullseye Roundtable. We talked about: (1) how a bit of social-media inside-baseball (regarding Mzinga) has leaked over into the real world of business; (2) the mug’s game of predicting what’s going to happen in the social-media world; and (3) what I took away from South by Southwest. You can listen to the half-hour (no-)bull session via this link.

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Item the Fourth — A week ago, while I was at SXSW, I had the pleasure of meeting Crystal Beasley of StepChange Group. Crystal was pursuing a nifty idea: use a simple Flip video camera to record one-minute answers to short questions from social media pros. Here’s the twist: each person answered a question, then asked their own new question and designated who should answer it. Here is the “videochain” I joined.

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Photo by John Barreiros, used under a CC-Share Alike license.

Category: Hoover's