Business Insight Zone

A couple of weeks back I spelled out my crazy dream for business. Since then I’ve been thinking about which companies are already living that dream.

Within a few days of writing that post, the mailman brought me both the latest Patagonia catalog and my annual REI membership report — complete with my annual dividend.

Both of these companies promote healthy outdoor activity and active ecological stewardship. Both of them put their money where their mouths are on these issues, both of them make good money, and both of them are known for treating their employees well (although REI has laid off some employees during the current retail slump).

So, I nominate Patagonia and REI for membership on the Crazy Dream List. What do you think?

And which companies would YOU add to the list?

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Image by Rick McCharles, used under a Creative Commons license.