Comments on: “The community of discourse IS the market.” http://www.hooversbiz.com/2009/04/28/the-community-of-discourse-is-the-market/ Individuals - Companies - Industries: How We Work Now. Wed, 28 Jul 2010 23:09:19 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tim Walker http://www.hooversbiz.com/2009/04/28/the-community-of-discourse-is-the-market/comment-page-1/#comment-14522 Tim Walker Sun, 03 May 2009 22:12:15 +0000 http://www.hooversbiz.com/?p=2498#comment-14522 A belated thanks for the examples, Patrick! A belated thanks for the examples, Patrick!

]]> By: Craig Newmark - Hilton sisters, Hot or Not? CluetrainPlus10 | Social Capital Value Add http://www.hooversbiz.com/2009/04/28/the-community-of-discourse-is-the-market/comment-page-1/#comment-14515 Craig Newmark - Hilton sisters, Hot or Not? CluetrainPlus10 | Social Capital Value Add Thu, 30 Apr 2009 03:12:42 +0000 http://www.hooversbiz.com/?p=2498#comment-14515 [...] The community of discourse is the market. Tim Walker, hooversbiz.com, [...] [...] The community of discourse is the market. Tim Walker, hooversbiz.com, [...]

]]> By: Patrick Rafter http://www.hooversbiz.com/2009/04/28/the-community-of-discourse-is-the-market/comment-page-1/#comment-14508 Patrick Rafter Tue, 28 Apr 2009 21:35:01 +0000 http://www.hooversbiz.com/?p=2498#comment-14508 Tim: Great of you to unearth yet another gem from the Cluetrain Manifesto. Yes---"the community of discourse is the market". It's all about the dialogue. Give and take. Learn. I'm sure there are all sorts of interesting examples of this going on in your lovely town of Austin. Up here in the frozen north of Boston and environs.. there's lots of evidence that "Companies that do not belong to a community of discourse will die." Enabling a transparent exchange of information, opinion, fact (and fiction when appropriate) between companies and those who may be interested in their products and services is essential. Four Boston-Area Innovators Worthy of Note: 1) HubSpot (www.hubspot.com) whose "Inbound Marketing" software helps small businesses engage prospects and customers in mutually beneficial dialogue through blogs/social media. 2) Communispace (www.communispace.com)-- pioneer of private online communities 3) SocialPharmerBoston (http://barcamp.org/SocialPharmerBoston) A nascent organic community of interested people who are interested in building meaningful exchange through online social media to connect patients, healthcare pros, pharma companies. 4) MedCommons (www.medcommons.net) In the same general area as SocialPharmerBoston, MedCommons creates ASP software that lets organizations share patient-centered electronic Personal Health Records with others in the healthcare ecosystem as appropriate (e.g. Adult children can be part of a Facebook family care group to be kept up to date on the condition/care of an aged parent). Tim: Great of you to unearth yet another gem from the Cluetrain Manifesto.

Yes—”the community of discourse is the market”. It’s all about the dialogue. Give and take. Learn. I’m sure there are all sorts of interesting examples of this going on in your lovely town of Austin. Up here in the frozen north of Boston and environs.. there’s lots of evidence that “Companies that do not belong to a community of discourse will die.” Enabling a transparent exchange of information, opinion, fact (and fiction when appropriate) between companies and those who may be interested in their products and services is essential.

Four Boston-Area Innovators Worthy of Note:

1) HubSpot (www.hubspot.com) whose “Inbound Marketing” software helps small businesses engage prospects and customers in mutually beneficial dialogue through blogs/social media.

2) Communispace (www.communispace.com)– pioneer of private online communities

3) SocialPharmerBoston (http://barcamp.org/SocialPharmerBoston)
A nascent organic community of interested people who are interested in building meaningful exchange through online social media to connect patients, healthcare pros, pharma companies.

4) MedCommons (www.medcommons.net)
In the same general area as SocialPharmerBoston, MedCommons creates ASP software that lets organizations share patient-centered electronic Personal Health Records with others in the healthcare ecosystem as appropriate (e.g. Adult children can be part of a Facebook family care group to be kept up to date on the condition/care of an aged parent).

]]>