Comments on: Key lessons from the Inbound Marketing Summit.

By: The Inbound Marketing Summit, in a nutshell. -- Hoover’s Business Insight Zone

Thu, 04 Jun 2009 23:07:11 +0000

[...] gave a little summary of the Dallas IMS last week while the event was still [...]

By: Measure it, then make it better. -- Hoover’s Business Insight Zone

Measure it, then make it better. -- Hoover’s Business Insight Zone — Mon, 01 Jun 2009 22:31:21 +0000

[...] from the comments on “Key lessons from the Inbound Marketing Summit”: “If we can measure it, we are responsible for making it [...]

By: Tim Walker

Tim Walker — Fri, 29 May 2009 21:29:40 +0000

Thanks for that, Russ — an interesting parallel that wouldn’t have occurred to me.

By: Russ Somers

Russ Somers — Fri, 29 May 2009 16:09:06 +0000

Thanks Tim! The ‘Creepiness Factor’ seems like a social media parallel to the ‘Uncanny Valley’ in robotics.

The more robots look & act like humans, the better we like them – up to a point. When they look and act *almost* like real humans we experience revulsion and mistrust. That’s the uncanny valley, and roboticists dream of bridging that with a robot so lifelike that we relate to it as a person.

In the same way, we like our social media applications as long as they act like helpful friends who make connecting our lives with others’ easier. But creepy happens when it acts like that too-helpful friend who doesn’t have solid boundaries. “You’re looking for Tim? Oh, he’s not in the office – he’s across the street at Kick Butt Coffee.” Giving customers choice and control, along with sensible defaults (always ask before broadcasting location in this example) is the solution.

More on the Uncanny Valley at http://en.wikipedia.org/wiki/Uncanny_valley

By: Aaron Strout

Aaron Strout — Fri, 29 May 2009 00:38:50 +0000

Tim,

Great summary as usual. I took away some of the “aha’s” that you did (my wrap up post coming soon). Also good to hang with you and many of the folks you included in this post. What an awesome event! For anyone interested in more detail on my preso, I’ve posted on slideshare – http://budurl.com/vd5h

Oh yeah, thanks for the shout out. Much appreciated!

Best,
Aaron | @aaronstrout

By: Tim Walker

Tim Walker — Thu, 28 May 2009 20:42:59 +0000

Thanks, Amber — likewise!

By: Amber Naslund

Amber Naslund — Thu, 28 May 2009 20:07:23 +0000

And as I type this, I’m sitting about four seats to your right… :)

So great to see you again at this event. I’m hopeful that the next one is on the horizon, too. I always enjoy our chats, both the casual and the meaty ones.

Cheers!
Amber

By: Chris Kieff

Chris Kieff — Thu, 28 May 2009 19:19:40 +0000

Tim,
Thanks for the kind words about the Ripple6 presentation, if any of your readers are interested they can see my presentation here: http://bit.ly/kOyFK
And you are absolutely right, something that tells people anything about you that you don’t want told to others is very important and creepy. And they need to respond and rectify that issue asap.
Keep up the great writing.
Thanks,
Chris

By: John Johansen

John Johansen — Thu, 28 May 2009 17:43:27 +0000

One point that I thought was very powerful was by Mike Moran of Converseon. He said that if we can measure it, we are responsible for making it better.

With a big push for social media measurement, marketers need to also be prepared to continually improve how they are using these tools in their campaigns.