Comments on: Social media and the acid-bath of ROI. http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/ Individuals — Companies — Industries: How We Work Now. Wed, 17 Mar 2010 13:31:45 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Social Media ROI - Real Activity - Fact or Fiction | Increasing Employee & Client Engagement http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-15507 Social Media ROI - Real Activity - Fact or Fiction | Increasing Employee & Client Engagement Wed, 09 Sep 2009 11:37:56 +0000 http://www.hooversbiz.com/?p=2925#comment-15507 [...] & I were talking about Social Media ROI and what it means.  She shared an article with me by Tim Walker- Acid Bath ROI.  TIm makes a really valid point that he wished they would do “ROI on email, meetings and other [...] [...] & I were talking about Social Media ROI and what it means.  She shared an article with me by Tim Walker- Acid Bath ROI.  TIm makes a really valid point that he wished they would do “ROI on email, meetings and other [...]

]]> By: “Control the conversation by telling people that they no longer control the conversation.” — Hugh MacLeod http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-15439 “Control the conversation by telling people that they no longer control the conversation.” — Hugh MacLeod Fri, 28 Aug 2009 19:01:31 +0000 http://www.hooversbiz.com/?p=2925#comment-15439 [...] then wrote wrote Social Media and the acid-bath of ROI and I could not help but [...] [...] then wrote wrote Social Media and the acid-bath of ROI and I could not help but [...]

]]> By: Cerado, Inc. | Creators of Scanaroo and Cerado Ventana Mobile Applications, Architects of Successful Customer Communities http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-15224 Cerado, Inc. | Creators of Scanaroo and Cerado Ventana Mobile Applications, Architects of Successful Customer Communities Sat, 01 Aug 2009 22:32:57 +0000 http://www.hooversbiz.com/?p=2925#comment-15224 [...] Social media and the acid-bath of ROI – Business Insight Zone [...] [...] Social media and the acid-bath of ROI – Business Insight Zone [...]

]]> By: Buzzen om Zappos | Strandh.DigitalPR http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-15153 Buzzen om Zappos | Strandh.DigitalPR Wed, 22 Jul 2009 23:21:58 +0000 http://www.hooversbiz.com/?p=2925#comment-15153 [...] att gå under i samband med dot.com-kraschen. Men valde att utveckla Amazon. Hsieh och Zappos fick kämpa i en hel del motvind när de valde att satsa på sociala medier som kanal för att öka [...] [...] att gå under i samband med dot.com-kraschen. Men valde att utveckla Amazon. Hsieh och Zappos fick kämpa i en hel del motvind när de valde att satsa på sociala medier som kanal för att öka [...]

]]> By: A baker’s dozen of my best social-media posts. -- Hoover’s Business Insight Zone http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-15092 A baker’s dozen of my best social-media posts. -- Hoover’s Business Insight Zone Sat, 11 Jul 2009 19:46:28 +0000 http://www.hooversbiz.com/?p=2925#comment-15092 [...] Social media and the acid-bath of ROI. [...] [...] Social media and the acid-bath of ROI. [...]

]]> By: Taylor Ellwood http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-15028 Taylor Ellwood Wed, 01 Jul 2009 18:36:23 +0000 http://www.hooversbiz.com/?p=2925#comment-15028 You make some excellent points here, in regards to social media and the expectations or ROI that people bring to it. Social media IS still evolving and probably will be for a while. That needs to be taken into account, as well as understanding that networking is an indirect way to get business as such is not always as measurable as one might like. That said ROI can be determined if you follow the trends of your usage of social media. I recommend checking out http://getclicky.com for some excellent analytics tools you can use to measure traffic to your sites using social media. You make some excellent points here, in regards to social media and the expectations or ROI that people bring to it. Social media IS still evolving and probably will be for a while. That needs to be taken into account, as well as understanding that networking is an indirect way to get business as such is not always as measurable as one might like.

That said ROI can be determined if you follow the trends of your usage of social media. I recommend checking out http://getclicky.com for some excellent analytics tools you can use to measure traffic to your sites using social media.

]]> By: Texas Exes panel. -- Hoover’s Business Insight Zone http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-14945 Texas Exes panel. -- Hoover’s Business Insight Zone Fri, 19 Jun 2009 01:00:34 +0000 http://www.hooversbiz.com/?p=2925#comment-14945 [...] Understand that ROI may be complex to measure. (Yes, you’ve heard this before.) [...] [...] Understand that ROI may be complex to measure. (Yes, you’ve heard this before.) [...]

]]> By: Tim Walker http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-14866 Tim Walker Fri, 12 Jun 2009 21:46:19 +0000 http://www.hooversbiz.com/?p=2925#comment-14866 Excellent points, Steve. Thanks for clarifying. Excellent points, Steve. Thanks for clarifying.

]]> By: Steve Dodd http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-14865 Steve Dodd Fri, 12 Jun 2009 21:23:48 +0000 http://www.hooversbiz.com/?p=2925#comment-14865 Thanks Tim, one out of three's not bad! I believe your comments are absolutely valid. The point I was really trying to make was that broad commercial adoption of these technologies past the research and hobbyist stage needed ROI validation of some sort. To your point though, the commercial ROI determination for these products was based fundamentally on issues not "known" at the time (ie: Ford building cars the workers who built them could afford). I believe you are correct in saying that this is the state we are in with Social Media today. And, as long as we continue to focus on developing that new "ROI" model, we'll get there. Given some of the new things coming out and the thinking that is being done by some very advanced and senior business thinkers, we're not too far away from this being reality. And, when it is, this market is going to explode. Those who are first to this "new" ROI party with tangible approaches will win enormous rewards, just like Henry Ford and so many others have accomplished in the past. IMHO Thanks Tim, one out of three’s not bad!

I believe your comments are absolutely valid. The point I was really trying to make was that broad commercial adoption of these technologies past the research and hobbyist stage needed ROI validation of some sort.

To your point though, the commercial ROI determination for these products was based fundamentally on issues not “known” at the time (ie: Ford building cars the workers who built them could afford).

I believe you are correct in saying that this is the state we are in with Social Media today. And, as long as we continue to focus on developing that new “ROI” model, we’ll get there.

Given some of the new things coming out and the thinking that is being done by some very advanced and senior business thinkers, we’re not too far away from this being reality. And, when it is, this market is going to explode. Those who are first to this “new” ROI party with tangible approaches will win enormous rewards, just like Henry Ford and so many others have accomplished in the past.

IMHO

]]> By: Tim Walker http://www.hooversbiz.com/2009/05/30/social-media-and-the-acid-bath-of-roi/comment-page-1/#comment-14863 Tim Walker Fri, 12 Jun 2009 20:42:08 +0000 http://www.hooversbiz.com/?p=2925#comment-14863 Steve -- Lots of great stuff in your comment, but I have some reservations about what you say. (Bear with me, I'm working from memory on all the historical details.) Item by item: 1. E-mail was developed so university and government researchers could talk to one another over Arpanet (and similar networks). I don't think there *was* any early-stage ROI calculation -- they were piggybacking off a subsidized network for their own convenience. Automobiles, similarly, started with hobbyists and rich folks who were interested in horseless-carriage technology for the novelty of it. And in ROI terms, the telephone followed a course already blazed by the telegraph. 2. In some cases, though, it seems clear to many folks that "all we know today" is mis-measuring the value (or the costs) of the technology. If you *know* the current tools are getting it wrong, you invent better tools. 3. I think you're quite right on this point. Steve — Lots of great stuff in your comment, but I have some reservations about what you say. (Bear with me, I’m working from memory on all the historical details.) Item by item:

1. E-mail was developed so university and government researchers could talk to one another over Arpanet (and similar networks). I don’t think there *was* any early-stage ROI calculation — they were piggybacking off a subsidized network for their own convenience. Automobiles, similarly, started with hobbyists and rich folks who were interested in horseless-carriage technology for the novelty of it. And in ROI terms, the telephone followed a course already blazed by the telegraph.

2. In some cases, though, it seems clear to many folks that “all we know today” is mis-measuring the value (or the costs) of the technology. If you *know* the current tools are getting it wrong, you invent better tools.

3. I think you’re quite right on this point.

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