Social media across the enterprise.
Social media is not just about marketing. As I said the other day, there are good reasons that its use has started within marketing departments at many companies, but it’s impossible that it will be contained there.
Jeremiah Owyang — someone you should read regularly if you care about this stuff — hits that nail on the head with this post, which I encourage you to read:
As Social Technologies Become Pervasive, Prepare Your Company
Here’s my comment on Jeremiah’s post:
I’ve been telling anyone who will listen that social media is not — cannot be — just a marketing or PR/corp comms item to be checked off a list. It is becoming more pervasive by the day, and while different companies, industries, and individuals will take up use of different types of social media at different rates, it’s naive to think that any of them *won’t* take it up.
As always in business, the focus should come back — as you rightly say — to customers. How do we serve them & give value to them? How do we build value across the enterprise? How do we differentiate ourselves in the marketplace?
These questions were relevant before the birth of the telegraph. They’ll still be relevant for as long as there are companies and customers — regardless of the specific technology in play.
What do you think?
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[...] Social media across the enterprise. [...]
That is an excellent comment, and I would have to agree with it, its amazing how many people have joined up with any of the social media’s out there and I am sure that many of them they think that this is a great why to market their businesses.