Business Insight Zone

John Wilshire, writing at Feeding the Puppy, offers an excellent overview of the marketing appeal of social media:

Dell and Twitter; thousands not millions

I encourage you to read the whole piece, not least for its engaging graphics. The upshot of it is that marketers used to target millions of potential customers/consumers to reach the thousands who would actually be interested and consider buying. But social media channels allow a radically different approach:

. . . the cost of communication, sharing, and conversation is now so low that companies (and their agencies) have available to them the approach that they arguably would have wanted in the first place. Just talk to the thousands.

Wilshire focuses on the example of Dell’s @delloutlet account on Twitter, which I discussed at length last week. He’s particularly acute in discussing (1) the low cost of time and effort to make @delloutlet a success, and (2) the longer timeframe you have to give to social media as you build up a genuine audience.

The whole piece is well worth a read.

Category: Marketing & Sales, Social media