The job title your customers REALLY want you to have.
Here’s your new business card:
This was sparked by a Twitter discussion about meaningful and meaningless job titles. (“Consultant” and “community manager” were two that came up.) And you’ll know better than I do what the real and bogus titles are in your own field.
But keep this firmly in mind: Nobody ever bought anything if they didn’t think it would suit some need for them. That need might be the meaning of life, or it might be “Pacify my kids while we stand in line at the grocery store.”
The first three of these cards go to my friends Amber Naslund, Meg Fowler, and Tracy Lee Carroll.
Are you showing your customers and prospects how you make their problems go away?
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7 Comments so far
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Tim, you have hit the nail on the head with this! I think this is perfect! I once invented and gave myself the title of “Glue” since that was what I did. I was the one who filled all the gaps and held everything all together — Glue.
People should stop worrying about fitting into a category and instead figure out how to fill a need, then do it!
Who wouldn’t want someone who could “Make your problems go away”?
Find a need, then fill it.
I LOVE IT!
Though I will say, I actually like “community manager”.
Hey Meg,
Community Manager? Does a community really need to be managed? Perhaps Director would be better. I find it is best to direct by gently tapping when people try to jump out of the field of rye. ;)
Jest sayin’…
Tracy — Did you know they use the term “glue” in basketball in a similar way? “He’s a glue guy” means the player is one of those who holds the team together.
Meg — “Community manager” actually makes sense for somebody whose work is to manage an online community. The *application* of the title . . . well, sometimes people stray.
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