Social media expands in the B-to-B space.
That’s the point of this slide deck from Bob Felsenthal, the publisher of BtoB magazine, which interested me not only because I’m quoted near the end of the deck (I do have my vanity), but because it captures some important trends in business communication and marketing online.
Felsenthal presented the deck this week at the Business Development Institute’s B2B Social Communications conference in New York. Give it a look:
(If the embedded deck doesn’t work, you can see it at this link.)
The thrust of the presentation, which agrees with everything I’ve seen lately, is that more and more business-to-business companies are getting involved with social media and finding new ways to handle business there.
What do you think — does social media have a solid future among B-to-B companies?
(Thanks to Mike Mostransky for pointing out this deck to me.)
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I advise my B2B customers to think about social media as an amplifier to their marketing initiatives. It’s not a cure-all: If their marketing isn’t working now, social media isn’t going to fix it. But weaving social media threads into the fabric of a campaign can really boost results.
I searched for Marcy Shinder’s and American Express OPEN’s Twitter handles and could not find them. Marcy is clearly a proponent of the technology for B2B marketing (see slide 9) and as a fellow marketer, I’m interested in following her.
Can anyone help?
Alison–
Here’s Shinder’s Twitter handle: http://twitter.com/marcyshinder
Here’s the OPENForum handle: http://twitter.com/OPENForum
I used TweepSearch ( http://tweepsearch.com/ ) to find the first, which then led me to the second.
Thanks Tim!
I’ll have to look into TweepSearch!
Alison