How do you cope with failure?

fremantlebridge

Among the many truisms about dealing with failure in business, my favorite might be the advice that Tom Watson, the architect of IBM’s rise to greatness, gave to young entrepreneurs: “Double your failure rate.”

Yet in our daily working lives, how many of us really embrace failure? How often do we look upon our failures as useful laboratory results telling us what doesn’t work?

More practically, how many of us (or our companies) reward instructive failures — with informal kudos, formal rewards, cash bonuses? From what I’ve observed and heard, most organizations, no matter how entrepreneurial they try to be, stigmatize failure either overtly or covertly, to the point that people fear trying out bold new ideas. (A nice contrast: my department gives a quarterly award for the most instructive or interesting failure.)

How do you handle failure? How can we take it in stride in our working lives? And how can we benefit from the failures that will inevitably crop up during our careers?

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Photo of the 1926 Fremantle bridge collapse via Donna Barber.
Category: The working life

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11 Comments so far

Tanner Christensen October 21st, 2009 8:56 am

How any organization (or individual) can expect to grow without risking failure is a mystery to me.

Yet here we are in 2009 and there are still countless businesses who don’t want to create a website, or engage in social media, or act HUMAN, simply because what they’re doing has worked for so long. But what are they missing out on because of their fear of failure?

Rewarding failure is an interesting concept… but I wouldn’t term it that way. Rather, how about an “innovation award”? :)

Renee Hopkins October 21st, 2009 9:10 am

The problem with a “try > fail or succeed” mindset is that it closes off learning possibilities. If you instead adopt a test-and-learn strategy (also called emergent strategy), you consciously design experiments you expect to learn from. Conscious design is critical because once the experiment has been run, the fact that you consciously designed it allows you to analyze the results and adjust accordingly. “Don’t do it this way again” is a very valid learning, especially if the experiment that resulted in that learning was designed so that negative fall-out was minimized.

Patrice Sarath October 21st, 2009 9:34 am

As I writer, I get rejection all the time, which can be looked on as a form of failure. But letting rejection stop you means you never succeed. Similarly, you only fail when you give up. That goes for companies too of course.

The best advice on the fear of failure comes from Wayne Gretsky, of course: “You miss 100% of the shots you don’t try.”

D October 21st, 2009 9:46 am

Simply change its name in the taxonomy of the mind to “learning experience.”

Scott Moore October 21st, 2009 11:36 am

Hi, I’m a first time visitor coming to you via @bryanperson’s twitter shout out…

Bob Sutton has written on the subject of rewarding failure from a managerial perspective several times, folks might find these two posts by him interesting:

Why Rewarding People for Failure Makes Sense: Paying “Kill Fees” for Bad Projects
http://bobsutton.typepad.com/my_weblog/2007/10/why-rewarding-p.html

Reward Success and Failure, Punish Inaction
http://bobsutton.typepad.com/my_weblog/2009/02/reward-success-and-failure-punish-inaction.html

Lani Rosales October 21st, 2009 3:48 pm

The danger in promoting failure is one we see being played out in startups and in the social media arena where people say, “oh, failure is a part of business” but many people flying the Failure Flag are flops, fakes and poor business people that failed because of their inability to produce, execute or complete basic business tasks.

That said, you’re one of the more intelligent people I know and I highly value your position on failure and I know we agree that it is a natural part of any business cycle (note that I said business cycle, not pipe dream cycle), especially businesses harnessing creativity. Failure can be heartbreaking and discouraging, but as an entrepreneur, Churchill’s words echo in my head every day, “success is going from failure to failure without losing enthusiasm.”

John Sanchez October 21st, 2009 4:06 pm

In direct response to the article’s title, and without preaching…Wikipedia defines failure as “the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success.” So, it is not considered a failure unless you quit.

I use failures (read: obstacles) as motivation to achieve my objective, in order to prove to everyone, especially myself, that I can overcome such obstacles. How many times have you sat at a project for hours simply because you refused to give up? The pride alone from achieving my objective is enough of a reward.

JC Otero October 21st, 2009 7:53 pm

Failure.

What everyone dreads. Well just those that don’t understand that failures are stepping stones to success.

Having studied many of the great successes of those before me, I have seen the obvious. They never gave up.

I can go off and write a book on all the previous amazing individuals who failed many times over in order to achieve something great.

For some reason, at this very moment, two inspirations who failed many times before reaching major accomplishment is Abe Lincoln and Thomas Edison.

Lincoln was born into poverty, lost eight elections, two failed businesses and topped it off with a nervous breakdown. We all know what he accomplished. Great read on his road to the White house, http://www.snopes.com/glurge/lincoln.asp

Edison failed at the creating incandescent light bulb 10,000 times. I remember in one of my fav books of all time, Think and Grow Rich, that when someone asked Thomas Edison how he felt about 10,000 failures and Edison responded that they were not failures but ways that did not work and that eventually he would come across one that would work.

Having gone through my own learning experiences and learning of others, I have come to the conclusion that we are all faced with failure and its up to us on how we handle it. Either we go down one road of letting that “failure” keep us down or help us grow.

This quote from Theodore Roosevelt has always lifted my spirits after a learning experience.

“It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by the dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause; who at the best, knows in the end the triumph of high achievement, and who, at worst, if he fails, at least fails while daring greatly; so that his place shall never be with those cold and timid souls who know neither victory or defeat.”

God speed.

dblwyo October 22nd, 2009 10:11 am

Actually a profound, difficult and unavoidable question. Personally I curl up in my bed, such my thumb and cry myself to sleep.

Hopefully y’all chuckled at that but it’s meant as a deeper paradox as well: if you have well and truly failed, specifically, you have termed it failure to yourself what other option is there? Think about it. Could add more (another pun coming) but LTG Hal Moore had this to say about his five principles of leadership:

http://www.youtube.com/watch?v=PJo6YZTbPXg

They all speak to your question but most especially the first and last.

Two lemmas: 1)how many companies “failed” in this downturn by freezing in place and meat-axing costs and are not preparing for the brave new world?

2) For yourself and for your organization what ground do you stand on? That is what source of Faith have you to lead you to keep going on?

That’s the ultimate question and you’re fortunate if you’ve never had to confront it.

Katy November 5th, 2009 10:26 am

What a great post! Working for a small start-up, we ponder failure all the time. I live by the idea that it’s often easier to ask for forgiveness than permission. I embrace experiments, and figure I’m learning something from every risk I take!

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