Business Insight Zone

(This is the first follow-up to “Insert blog topic here.”)

Here they are:

1. Be more dogged.

In “The sad lie of mediocrity,” Seth Godin pointed out a fundamental, devastating truth about success:

Doing 4% less does not get you 4% less.
Doing 4% less may very well get you 95% less.

Yes, I know you work hard. Yes, I know this particular obstacle is big and hairy and has fangs like chainsaws.

So what? Get a bazooka. Enlist friends. Stay up all night to work toward its demise, if need be.

But buckle down and get it done. It’s not over until you win.

2. Get creative.

Maybe this fanged monster is impervious to bazookas, but susceptible to poison. Maybe, like Al Capone, it’s susceptible to indictment for tax evasion.

Pull back the lens. Zoom way back so you can take in the landscape. Think again about the problem you’re trying to solve — the beastie you’re trying to kill — rather than focusing on what hasn’t worked so far. Look over my advice from “Killing off a vampire project” and see if any of it rings a bell for you.

Maybe all you need to overcome this obstacle is a skateboard and the right attitude.

“But it’s not that simple!” I can hear someone say.

Actually, yes, it is.

Go.

~

Image by Daniel Catt, used under a CC-Share Alike license.

Category: The working life