Business Insight Zone

Many months of work by hundreds of people across Hoover’s have com to fruition for our customers: today we began migrating our subscribers to the new Hoover’s site.

Over the coming weeks we’ll be moving all of our customers to this new platform, which offers a wealth of new features, plus enhancements to existing tools. (Don’t worry — we’ll give you plenty of warning when it’s your turn to make the move.)

I won’t take the space here to tell you about all of the improvements, but here are some highlights:

• Many more company and contact records: you’ll now be able to get information on more than 65 million enterprises and 85 million people worldwide.
• CRM-style tools to help you manage and track your customers and prospects.
• Simpler record layouts, with quick and easy navigation to any part of any record.
• An enhanced List Builder tool that lets you find relevant records using more criteria than ever.
• Improved Competitive Landscape tools, complete with customizable financial charts and graphs.

All of us at Hoover’s are excited to bring these improvements to our customers. Speaking personally, I’m also eager to see some of the inventive things that our customers do with these new capabilities as they drive their businesses forward despite the soft economy.

You’ll hear plenty more about our new platform in weeks to come, but for now, let me emphasize just two things:

• If you weren’t sure about subscribing to Hoover’s before, we think this new launch will convince you to join us. And if you’re already a customer, prepare yourself for the best Hoover’s experience you’ve ever had.
• If you have any questions about the new site, its capabalities, your timetable for migration, or whatever else, please don’t hesitate to ask a question in the comments here,  via Twitter, or by any of our customer support channels.

Stay tuned — there’s lots more to come.